La Greca Blog
I saw her standing at the doorstep of her store and waved at her with excitement, the minute I clumsily rushed out of the car trying to regain balance with my almost eight-month bump. I was late and the cause was nothing but the busy streets of Knokke and the lack of parking spots in the middle of the summer season. The siren figure in the pastel blue dress greeted me with her captivating smile and as I approached her, she exclaimed in a warm voice "It is the most beautiful thing that can happen to you. I have a 21-year-old son and he is my miracle". As she confided in me a few minutes later, she was lucky enough to receive another positive gift in her life, one which according to medical experts, was unlikely and unexplained...
I don't meet a lot of people who believe in miracles anymore. We tend to be quite cynical these days, but honestly for what? To prove that we are independent or free thinkers? Does being romantic- in the Victorian sense of the word - or spiritual exclude this possibility? Why should belief in the impossible and logic be incompatible? Most probably, we will never possess the ability to walk on water, but we should be open to embracing an unexpected outcome, - why not - as a miracle.
Chantal Evangelatou, designer and creator of the brand "Evangelatou" wishes us "good luck" with a traditional Greek lucky charm attached on her tops, skirts, shawls and dresses. She uses this motif in various forms, as buttons, removable pins, hangers or bracelets. The lucky eye watches over you, and protects you from harm. It is a beautiful story that has been told through the roughened lips of our great-grandmothers and has been revived today as a fashion trend.
With her flagstore in Antwerp and multiple selling points all over Belgium, the Belgian-Greek designer now attempts to conquer the dazzling world of Knokke with a pop-up store as an experimental approach. "It is a totally different market" she explains as a clearly knowledgeable and experienced professional who has also worked abroad in other functions in the fashion business.
Letting the breeze stroke her rich curly hair, she talked to me about the sea and her bond with the second element. Sailing is a passion for her. The sea gives her inspiration and serenity. I could now see why her light linen and woolen fabrics are so practical and ideal for traveling. Her designs actually reflect her whole being, her adventurous spirit and her bohemian barefoot but very well-pedicured style.
After an hour of brainstorming and sharing experiences on a beachfront bench under the rare but strong Belgian sun, sometimes words seemed to be redundant and a nod or a look was confirmation enough that there was an evident yet strange mutual understanding. Gazing at the restless water in the horizon, she concluded: "If it flows, it grows, Marianna". Her life and business motto - both integrally entwined for Chantal Evangelatou - gave me a hint that the future could reveal to us a fruitful and inspiring cooperation.
Discover more at www.evangelatou.be